process
User-centric but also eco-centric, our approach establishes the foundation for a responsible, strategic, circular and holistic design process ; making product life cycle relevant again.
Holistic observation.
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Identify the unmet needs from the target users.
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Holistically consider the ecosystem around the life cycle of the solutions.
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Understand the competition with horizon scans.
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Acknowledge trends and technologies.
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Engage field researches and user interviews.
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Build moodboards, journey maps to distill thoughtful opportunities.
Sustainable ideation.
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Transform opportunities from the unmet needs into tangible concepts.
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Create circular economy models.
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Conduct problem solving and co-creation sessions.
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Define and enhance the user experience.
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Establish strong values and design principles.
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Sketching and modeling to visualize early concepts and scenarios.
Desirable creation.
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Evolve concepts into iconic and memorable design language.
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Strengthen the storytelling for future marketing purposes.
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Organize an expression workshop.
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Build high fidelity 3D files and renderings.
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Prototype the solution.
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Generate the brand experience.
Conscious delivery.
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Source the right materials and manufacturing processes.
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Follow-up with manufacturers to adjust the DFM, the BOM cost and the pricing target.
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Establish learning loops by testing, learning and adjusting.
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Create a conscious CMF guide.
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Build product roadmap and life cycle.
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Optimize for reuse, recycle, disassembly, repair, less and better materials.